Competitive Analysis

Stash is a mobile app offering users a way to invest based on goals, interests, and beliefs. Stash helps people start investing with small sums, gain investing confidence gradually, and build smart financial habits for the long term. Stash was formerly known as Collective Returns. The company was founded in 2015 and is based in New York, New York. (source: https://www.cbinsights.com/)

Acorns is a financial services company focused on facilitating micro-investing by enabling the investment of aggregated sub-dollar amounts in fractional shares with high frequency and allowing people to save and invest their money. The Acorns app, which leverages a proprietary brokerage and advisory engine, rounds up credit, and debit card purchases to the nearest dollar, then automatically collects and invests that spare change into a portfolio of index funds offered by money managers Blackrock, Vanguard, and PIMCO. (source: https://www.cbinsights.com/)

Betterment is a goal-based online investment company that delivers personalized financial advice paired with low fees and customer experience. Through its platform, Betterment's seeks to eliminate the typical complexities and time commitment of the traditional investment account. Behavioral guardrails built into the account help users make savvy, rational decisions with their finances. (source: https://www.cbinsights.com/)

Robinhood (NASDAQ: HOOD) provides services in the field of finance, trade, and cryptocurrency. The company allows customers to buy and sell stocks, options, ETFs, and cryptocurrencies without any commission. Its vertically integrated platform enables the introduction of new products and services such as cryptocurrency trading, dividend reinvestment, fractional shares, recurring investments, and IPO Access. The company was founded in 2013 and is based in Menlo Park, California. (source: https://www.cbinsights.com/) Robinhood has now added retirement investing.

Wealthbase is simulated, social trading. Play games. Share ideas. Win prizes. It’s free!

An investment app for minors Teach your kids smart money management and investing with Invstr Jr.

The Fabulous is a health and wellness application that helps users adopt and maintain healthier habits. It is a research-based application that uses principles of behavioral economics to help users integrate healthy routines into everyday life. (source: https://www.cbinsights.com/)

If you love gaming and need tips for task management this app is for you. • Free option; more features for $5 a month or $48 a year

Forest is a popular productivity app that helps people beat their phone addiction and manage their time in an interesting and pleasant way. Users can earn credits by not using their cell phones and plant real trees around the world with the credits.