Pod

Pod is a social podcast app that aims to create a more engaging and social listening experience for podcast fans. The app includes features such as comments, group listening "Pods," and personalized recommendations, all designed to foster community and engagement among podcast listeners.

Our team recognized that many podcast listeners enjoy the content but feel disconnected from other listeners and the broader podcast community. They wanted to create an app that would allow users to engage with their favorite podcasts and build connections with other like-minded listeners.

Before beginning the design process, the team conducted extensive discovery research to better understand the needs and desires of their target audience. They created personas based on the target audience, consisting of avid podcast listeners who wanted a more social and engaging listening experience. They then conducted in-depth interviews with several podcast listeners to gain insights into their listening habits, pain points, and desires when it comes to podcasting.

Based on the insights gained from the discovery research, our team began the design process by wireframing the app. We then conducted several rounds of prototyping, making improvements based on feedback from usability testing. During usability testing, we observed users interacting with prototypes of the app and asked them to complete specific tasks while using the app.

The user research and usability testing process were critical in creating a successful app design for Pod. By gaining insights into the needs and desires of their target audience, the team was able to create a more engaging and social listening experience for podcast fans. The iterative design process based on feedback from usability testing allowed them to create a user-friendly and intuitive app that met the needs and desires of their target audience.